In-N-Out vs. Fatburger: Who Wins the Burger Crown?
Wednesday, October 7th, 2009In the landscape of Hollywood fast food, two gleaming ivory towers rise above the debris of MSG-soaked, artificial-smoke flavored, reheated mega-burger chains. In-N-Out, the Irvine-based private burger chain that won Zagat’s Fast-Food Survey in 2008 and 2009, and Fatburger, the Santa Monica-based chain known as “the Last Great Hamburger Stand.”
One is an old-fashioned cult favorite that successfully promotes itself through T-shirts emblazoned with hot rods, the other touts its food quality through snarky slogans aimed at other burger chains, and was once co-owned by Magic Johnson. Which deserves the crown? There are many factors to consider: In-N-Out’s prices still recall its 1948 birth; Fatburger’s patrons are treated to free, unlimited use of the jukebox and a wide array of delicious burger options. What are we going to do about this?
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